Hi, I’m Fleur. Nice to meet you :)
I’ve always found it hard to put my work in one box, but at its heart it’s simple: I create online safe spaces. On one YouTube channel I share ASMR content; on another I post vlogs and lifestyle videos. Alongside that, I help non-profit organisations express their vision online through social media.
Like many people, I have a complex relationship with social media. In fact, I’m not even on Instagram anymore myself! Social media can feel draining, oversaturated and polarising — yet it also connects us, offers support and can provide a source of comfort. Through my work I strive to be a positive, calming voice in the online landscape.
I originally studied to be a social worker, but a severe burnout at the end of my bachelor’s degree led me to creating ASMR. At that point I’d been a long-time viewer and loved the community deeply. I discovered it in teenage years, when I dealt severe health issues (I developed a heart condition through an infection). I found so much comfort in ASMR.
As I was bedridden, again, I noticed that despite the fatigue, I was craving a creative outlet. An idea surfaced: “Why not give this a try?”. I propped up my phone as a camera, grabbed the Blue Yeti microphone I’d been using for music, and recorded my first ASMR video. What started as a small experiment two years ago ended up giving me a creative outlet, a sense of purpose and, above all, community.
My Mission
“I offer accessible, comforting videos, to inspire relaxation, self-care and personal growth”
On my ASMR channel you’ll find sit-down style, 20+ minute videos, varying in topics such as books, lifestyle, guided sleep meditations, Yoga Nidra and health. With a cozy, sleepover-like atmosphere and a touch of humor, I aim for my videos to feel like a facetime call with a friend.
On my vlog channel you’ll find video diaries of moments in my life where I navigate health struggles, being self employed and explore creative hobbies (of which I have many).
I value openness, authenticity and inclusivity in my work. I find it most important that you can trust me, whether you use my content to fall asleep, find comfort, learn something new or just relax. To me this means I post consistently, communicate openly and maintain a level of quality throughout. I bring these values to my client work as well.
The community aspect is what drove me to ASMR as a viewer 10 years ago and is the main reason I still love what I do. Even from the creator side, I have experienced the ASMR community as the most loving, inviting, open space there is on the internet. I never thought a comment section on YouTube could feel so wholesome. I find it important to keep this community feeling safe by educating others on what ASMR is and having set community guidelines on my channel.
By creating on YouTube, I aim to offer content that is free, accessible and will bring a sense of comfort, in hopes to inspire the prioritisation of rest, self care and personal growth.
My Vision
“I believe in the power
of sharing stories”
I believe we have a lot more in common than where we are different. Everyone is unique, yes! At the same time, we share so many similar needs, experiences and emotions.
When I look back at teenage self, struggling with severe health issues and feeling so alone, my heart breaks a little. I craved to hear stories of people in similar situations, I craved to feel seen.
I hope that by me sharing my stories around health struggles, navigating my 20s and my creative pursuits, I can be that person for someone else and inspire my audience to see the positives no matter the circumstances, prioritise rest, try new things and feel more connected to themselves.
